Scalvora Studio
"What does a website cost?" is one of the most common questions business owners in Cologne, Düsseldorf and across NRW ask us. The honest answer is: it depends — but there are clear ranges you can plan around. This article lays out realistic 2026 prices and explains what actually drives the cost.
The landing page — from €799 A professional single page with a contact form, clean mobile layout and basic SEO starts at around €799. It is ideal when you want to be online quickly and credibly — for a new service, a campaign or a first digital presence. A good landing page focuses on one single action: call, enquire or book.
The upside is low entry cost and fast delivery. The limit: as soon as you want to present several services, a team or a blog, you quickly outgrow what a single page can do.
The multi-page brand website — €1,500 to €3,000 Once custom design, your own logo and several pages (home, services, about, contact, references) come into play, you are usually between €1,500 and €3,000. This is the category most small and medium businesses in NRW land in.
In this range you get a website that fully represents your company: a considered structure, professional copy, consistent design and a technical foundation built to compete for top positions on Google.
The premium growth system — from €2,900 When website, full brand identity, SEO and AI-search optimization come together, it starts at around €2,900. This is no longer just a pretty page but a system designed to win customers measurably — with booking features, multilingual content or e-commerce.
What pushes the price up is concrete: the number of pages, multiple languages, online booking or scheduling, a shop, and the amount of content. The more custom features and the more professionally written text, the higher the investment.
One-off costs and ongoing care A website has two cost sides. One-off are concept, design and build. Ongoing are hosting, maintenance, security updates and small changes — €19 to €250 per month depending on scope. This care is not a luxury: a website is software, and unmaintained software becomes slow, insecure and outdated.
So plan your budget in two pots: the initial investment and a realistic monthly care budget. That way you avoid nasty surprises after launch.
Why cheap templates cost more in the long run Off-the-shelf builder templates look cheap at first. But they look like a thousand other sites, often load slowly, are rarely configured to be GDPR-safe and rank poorly. What you save at the start, you pay later in lost enquiries and an expensive rebuild. A properly built website is the cheaper choice over the years.
A website is an investment in trust and visibility, not just a one-off expense. In a free initial consultation we look at your project and give you an honest, transparent estimate — so you know exactly what you are paying for.